Press
Everything a journalist needs to write about RGBloom. If you need more, or want to arrange an interview, email hi at rgbloom dot com.
What RGBloom is
RGBloom is a small British company that makes one thing: a stapled softback photo book, designed on your own device and posted to you for £10, delivery included. There are no accounts to create, no sales or discount codes, and we delete your book, your photos and your details 30 days after you order. It's run by one person, and the software behind it was written almost entirely by AI.
The facts
- Product: one 21×21cm stapled softback photo book - 28 pages on 150gsm silk paper, a laminated cover, full colour throughout.
- Price: £10 a book, including UK delivery. No add-ons, and no sales, ever.
- Delivery: printed and posted from the UK; most books arrive within a week. UK only for now.
- Privacy: your photos stay on your device while you design; nothing about you or your photos is sent to us until you order; no accounts, no tracking (we count page visits per day, and nothing about who you are), no cookie banner; your book, your photos and your details are deleted within 30 days.
- Books made: around 100 printed and posted so far.
- Founder: Jake Gordon, also head of computer science at Cambridge Maths School.
- Company: RGBloom Ltd, Cambridge, UK. Company no. 17236942. Founded 2026.
- Website: rgbloom.com
The stories worth telling
Three angles, all of them true and all of them checkable.
The shop that never has a sale
One honest price, held honestly: £10, including delivery, never discounted and never quietly padded with a fake "was" price. No Black Friday, no countdowns, no "only two left". It's a pointed alternative to a photo book market where the sale price is usually a fiction.
Your book, photos and details are deleted within 30 days
30 days after you order, your book, your photos, your name, your address and your email address are gone, unconditionally. While you design, your photos stay on your device; nothing about you or your photos reaches us until you order; we run no tracking and show no cookie banner because there is nothing to consent to. We count page visits per day, and nothing about who you are. We're honest about the limit, too: to print and post the book we do receive your photos when you order, and may look at them to check the book came out right, and then delete them with the rest of your order.
A teacher who built a company with AI
RGBloom is built by Jake Gordon, also head of computer science at Cambridge Maths School, to answer a question a Year 13 student asked him in February 2026: with AI now writing so much of the code, is a computer science degree still worth doing? He set himself a rule not to write the code himself, and directed AI to build a real company instead. Across over 100,000 lines of code, he typed a handful of CSS tweaks and a single line of JavaScript. His answer to the student, and what it means for how computer science is taught, is in his essay Should I still study computer science?
Images
Photographs of the founder and the product are below, free to use with a story about RGBloom. Each has a full-size version to download.
Get in touch
Write to hi at rgbloom dot com. We'd be glad to talk, share more detail, or arrange an interview.