Why we'll never run a sale
You know the sale that's always on? We decided we'd rather not.
There's a kind of sale that never really ends. The banner says 50% off, today only. Tomorrow it says 50% off, today only. The countdown resets at midnight and starts again. After a while you learn to ignore the number, because the "real" price and the "sale" price turn out to be the same thing wearing two hats.
We didn't want to run a shop like that, so we don't.
An RGBloom book is £10, including delivery within the UK. That's the price today. It was the price last month, and unless our costs change it'll be the price next month, next Christmas, and next Black Friday. There's no discount code, no "was £20, now £10", no first-order offer, no wait-for-the-sale.
We think that's a nicer way to buy something. A sale that's always on is really just a higher price with a bit of theatre, and the theatre has a cost. It makes you feel you ought to time your purchase, or hunt for a code, or feel slightly daft for paying full price when someone else got 40% off. We'd rather you didn't have to think about any of that. You want a book, the book is £10, and you can make it now or in June for the same money.
It keeps us honest, too. If we can never drop the price for a promotion, we have to set it at a number that's fair to begin with, rather than an inflated one we can "discount" to look generous. Ten pounds including postage is that number.
So no, there won't be a better price next week. That's not us being stubborn - it's the whole point. One price, held steadily, so you never have to wonder whether to wait.